Visteon: Driving Innovation Challenge

Challenge Sponsors: Prize Sponsors:

Visteon: Driving Innovation Challenge
18 February 2014 - 20 May 2014

Visteon, a leading supplier of electronics in the automotive industry, and CGSociety are challenging the world’s digital artists to design the future of the in-vehicle user experience. We are looking for something that will revolutionize the way we interact with the vehicles that we drive. Visteon is dedicated to being a market leader, and wants to create the best solutions for its customers. To achieve this goal, Visteon continually strives to not only work with the newest and best technology, but to apply this technology in novel ways that address the needs of consumers. This is your chance to work with an industry leader to imagine, innovate, and help create the future experiences that drivers will enjoy.

To address this challenge, we are looking for:
- A revolutionary design for a user interface or menu structure
- A revolutionary user experience for the driver of a vehicle
- A revolutionary way that users can better interact with the features in their vehicle while operating it

As a minimum requirement, artists must create an interface that enables the user to interact with information on one or more displays in the vehicle. These displays can be located in traditional or non-traditional areas, and they can use traditional or non-traditional technology. The key is that the method of interaction that is created is unique, innovative, and improves the experience of consumers in vehicles. At a minimum, the following information must be available for the driver:
- Speedometer
- Fuel gauge
- Navigation/route information
- Radio/music selection and operation
- Climate controls

Beyond the minimum requirements, artists are free to show any additional information and use cases that they desire.

The method used to convey the concept can be any or all of the following:
- Screenshots
- Concept art that fleshes out the entire menu system
- A fully- or partially-working and coded UI system
- A video that shows, describes, and/or demonstrates the concept

To qualify for the grand prize, artists must create a cockpit concept (however they want to show it) that illustrates how the cockpit would look, including: what the dashboard looks like, how functions are interacted with, how information is presented to the user, and how the user would interact with the system.